Time to refresh?
AN OVERVIEW
A company’s brand evolves over time. As your business grows, new challenges arise which can reshape your ambitions. All of which means your current brand positioning may need revisiting. If so, a brand refresh is a great opportunity to recalibrate and ensure your business is fit for the future.
THE PROCESS
MINDHACK'S 5-STAGE APPROACH
Brand Audit. Review current brand messaging (mission, vision and values) against your competitors’ positioning.
Customer Research. Speak to stakeholders and clients to find out what they think of your brand and gather insights.
Feedback. Provide an overview of the brand audit and customer research including patterns and current perceptions, strengths and weaknesses.
Brand Workshop. This is a highly engaging and energising session that simplifies the process of brand evaluation by utilising a ‘brand archetypes’ approach.
Brand Positioning. The insights from the brand audit and workshop are used to refresh your brand positioning; to help create more fruitful opportunities for growth.