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HOME / XANTHOS CHRISTODOULOU
If you don't offer something different, customers will be indifferent.
Brand strategy, content, and copywriting to grow your business.
What do people think about your company? Do their eyes light up when they see your name? Or do they shrug their shoulders and struggle to recall who you actually are?
Recognition is important.
Especially these days, with so many businesses competing in the same space for the same customers. So how do you get your message across in a way that sticks? How do you stand out rather than blend into the background like so many bland brands?
You hire me.
My name is Xanthos. I’m a copywriter and, for over 20 years, I’ve helped companies achieve ambitious growth targets. I get to grips with your business, discover what makes you different, and use that insight to sharpen your strategic positioning, shape your campaigns, create content, and write copy that helps you own your niche.
Positioning you for growth
Along the way, I have:
01
Created a three-year, social-first integrated campaign that positioned etc.venues as “The Inspiration Organisation”, grew its LinkedIn following from 3,000 to over 21,000 and helped establish it as one of the UK’s leading B2B meeting and event providers.
02
Helped reposition the AA as a provider of so much more than breakdown services with the award-winning “Just AAsk” direct response campaign.
03
Created an award-winning CRM programme for Guinness that became the template for Diageo’s portfolio of FMCG brands.
04
Developed a campaign that helped kick-start the events industry after lockdown. One of the hardest briefs imaginable became one of the hardest headlines to ignore.
05
Created IFA-focused campaigns for Schroders that helped reposition them from a boutique financial provider into a global player.
06
Repositioned Bensons for Beds as the sleep experts with the “Sound Advice, Sound Asleep” campaign, helping it become one of the UK’s favourite bed retailers. Also helped take the brand beyond the UK by creating “Mattress Dominoes”, a stunt that went viral worldwide.
07
Created a 12-month email campaign for Premier Inn that delivered a 35% increase in bookings, and developed the brand’s most viral organic social campaign for April Fool’s Day.
08
Launched and established etc.venues in New York with a social-first campaign built around a guerrilla marketing stunt, establishing the brand as a go-to choice for the city’s meeting and event planners.
High growth targets?
Hire me.
You can hire me for a one-off project or on a monthly retainer. Whatever works best for you.
For projects that also include software development, I'm available through Saintsblood - a venture consultancy that helps businesses build their competitive advantage.
