HOME / XANTHOS CHRISTODOULOU
If you don’t
offer something different,
customers will
be indifferent.
Brand strategy, campaigns and copywriting services to grow your business.
What do people think about your company? Do their eyes light up when they see your name? Or do they shrug their shoulders and struggle to recall who you actually are?
Recognition is important. Especially these days, with so many businesses competing in the same space for the same customers. So how do you get your message across in a way that sticks? How do you stand out rather than blend into the background hum of so many bland brands?
You hire me.
My name is Xanthos. I’m a copywriter and, for over 20 years, I’ve helped companies achieve ambitious growth targets. I get to grips with your business, discover what makes you different, and use that insight to sharpen your strategic positioning, shape your campaigns, and write copy that helps you own your niche.
Positioning clients for growth
Along the way, I have:
01
Created an award-winning CRM programme for Guinness that became the template for Diageo’s portfolio of FMCG brands.
02
Helped reposition the AA as a provider of so much more than breakdown services with the award-winning “Just AAsk” direct response campaign.
03
Created a 12-month email campaign for Premier Inn that delivered a 35% increase in bookings, and developed the brand’s most viral organic social campaign for April Fool’s Day.
04
Developed a campaign that helped kick-start the events industry after lockdown. One of the hardest briefs imaginable became one of the hardest headlines to ignore.
05
Created IFA-focused campaigns for Schroders that helped reposition them from a boutique financial provider into a global player.
06
Repositioned Bensons for Beds as the sleep experts with the “Sound Advice, Sound Asleep” campaign contributing to its rise as one of the UK’s favourite bed retailers.
07
Created a five-year integrated campaign positioning etc.venues as “The Inspiration Organisation” establishing them as one of the UK’s leading B2B meeting and event providers
08
Successfully launched etc.venues in New York with an experiential campaign that became a social media sensation among NYC’s event planners.
